What content do we consume, and why? Day 2

Yuzuha Oka
2 min readJan 20, 2021
Photo by Glenn Carstens-Peters on Unsplash

This is a sequel from a previous piece reflecting on my media consumption, trying to figure out the reason for consuming certain contents.

Day 2 Tuesday

7:30 a.m. — I do some morning meditation with Insight Timer. They are doing a January meditation challenge, and I like the variation in teachers. I flip through Monocle magazine while I eat breakfast. I’m inspired by a story on an Italian media start-up, Domani.

11 a.m. — I bump into an interesting newsletter, Dirt, as I do some research into the entertainment industry. The writer, Tom Hoy’s take on Netflix and the niche content was thought-provoking.

The Long Tail thesis was that growth in the future would come from serving small, niche audiences. This holds.

But what (Chris) Anderson missed was how technology would enable platforms to exploit the Long Tail within pieces of content, as well as across it. Bridgerton is emblematic of this Infinite Content, uniting a diverse range of audiences to create a new global mainstream.

5 p.m. — I flip through some apps (Kitchen Stories, NYT, NewsPicks) looking to relax. I like reading Sam Sifton’s What to Cook column when I don’t have much energy.

6 p.m. — Inspired by the morning read, I listen to the Stack, a podcast about a publishing industry.

8 p.m. — Reading about the hype on Bridgerton, I resume watching the show on Netflix. I Google “thank u, next Bridgerton,” hearing a familiar song in an unexpected way.

11:30 p.m. — I read a bit of “Why We Sleep,” do a meditation on a 10% Happier app and head to sleep.

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Yuzuha Oka

Yuzuha is a journalist at NewsPicks in Japan. Her works have also been published in Reuters, BBC and ABC among others. https://yuzuhaoka.wordpress.com/