Twitter’s strategy recap, Analyst day 2021
Mar 5, 2021
Wrote a piece on Jack Dorsey’s Twitter strategy.
Quick recap from the Analyst Day 2021.
Target: 7.5B in 2023 (3.72B in 2020)
Strategy:
- Aquire new users: target 315m mDAU in 2023 (192m in 2020)
- interest-based following: Topics, Communities
- variable formats: Fleet, Spaces, Squad, Revue, Breaker
2. Improve ad targeting accuracy
Use data signal from topics, interests and conversations
3. Explore non-advertising monetization
- creator subscription processing fees: Super Follows
- subscription to Twitter: TweetDeck, analytics for creators
- eCommerce commissions
