As a journalist writing for a subscriber-only publication, I often think about what our readers would want to pay for.
What would be the reason for someone to subscribe to our publication? It is not convincing enough to tell them that we do “good journalism”.
Recently, I’m revisiting a book by Clayton Christensen, Competing Against Luck. His Jobs theory struck a code.
Competing Against Luck
For me this is the first book that manages to bring clarity to the user need part of a innovation project. All other…
Customers don’t buy products or services; they “hire” them to do a job.
The book nudged me to understand what causes customers (readers) to “hire” our publication. What jobs do customers want to get done by reading the articles?
To figure this out, I first turned to my media consumption. What do I read, listen to and watch, and why?
I will post a daily log of my media intake for a week, and reflect on my findings.
Day 1 Monday
7a.m. — I wake up and go for a run. I listen to a Fun Run playlist.
Why? I want to feel energized.
8 a.m. — I flip through Monocle magazine while I eat breakfast.
Why? I like the feel of the paper. Monocle inspires me and helps me relax. I read through the small cities index and imagine being there, now that we cannot travel under the covid situation.
Bright lights, small city - The Forecast 2021 - Magazine
During 2020 many big-city dwellers thought about life in quainter, quieter spots with space to move around in and fresh…
9 a.m. — I open Stoop inbox and check newsletters. On Monday, I look forward to a Japanese one called Lobsterr. I read an article about the video gaming industry.
Why? I look for story ideas and interesting articles to read in the morning. Lobsterr curates “slow” news and in-depth articles, which suit my taste.
Video games have replaced music as the most important aspect of youth culture | Sean Monahan
t would be incorrect to say video games went mainstream in 2020. They've been mainstream for decades. But their place…
1 p.m. — I listen to Nike TRAINED podcast as I eat my lunch.
Why? I want to feel motivated and inspired.
7:30 p.m. — I listen to the Happiness Lab as I eat dinner.
Why? I am a fan of this show, because it is full of useful tips on how to live happier.
10 p.m. — Flick through some apps (NewsPicks, Google News, NYT), looking to satisfy my need to feel relaxed. Not working, as I am not looking for another news article.
I decide to do some meditation with Insight Timer. Feel refreshed afterward.
10:30p.m. — I read Why We Sleep by Matt Walker. I learned about him through a podcast 10% Happier and became interested in his research.
Why We Sleep
No, it's not really a how-to guide. There is a two-page appendix which gives tips for getting consistently good sleep…
11:30 p.m. — I do a daily meditation with the 10% Happier App. They are running a 21-day New Year Meditation challenge. It’s fun and I get a sense of accomplishment each time I complete a session.
11:45 p.m. — I go to sleep listening to a podcast. My current go-to is the Kitchen Counter podcast.
So that is it for today!
I will keep a log for a week and reflect on my media consumption, and the Jobs I am trying to get done.