Competing for our time: What content do we consume, and why? Day 1

Photo by Dariusz Sankowski on Unsplash

As a journalist writing for a subscriber-only publication, I often think about what our readers would want to pay for.

What would be the reason for someone to subscribe to our publication? It is not convincing enough to tell them that we do “good journalism”.

Recently, I’m revisiting a book by Clayton Christensen, Competing Against Luck. His Jobs theory struck a code.

Customers don’t buy products or services; they “hire” them to do a job.

The book nudged me to understand what causes customers (readers) to “hire” our publication. What jobs do customers want to get done by reading the articles?

To figure this out, I first turned to my media consumption. What do I read, listen to and watch, and why?

I will post a daily log of my media intake for a week, and reflect on my findings.

Day 1 Monday

7a.m. — I wake up and go for a run. I listen to a Fun Run playlist.

Why? I want to feel energized.

8 a.m. — I flip through Monocle magazine while I eat breakfast.

Why? I like the feel of the paper. Monocle inspires me and helps me relax. I read through the small cities index and imagine being there, now that we cannot travel under the covid situation.

9 a.m. — I open Stoop inbox and check newsletters. On Monday, I look forward to a Japanese one called Lobsterr. I read an article about the video gaming industry.

Why? I look for story ideas and interesting articles to read in the morning. Lobsterr curates “slow” news and in-depth articles, which suit my taste.

1 p.m. — I listen to Nike TRAINED podcast as I eat my lunch.

Why? I want to feel motivated and inspired.

7:30 p.m. — I listen to the Happiness Lab as I eat dinner.

Why? I am a fan of this show, because it is full of useful tips on how to live happier.

10 p.m. — Flick through some apps (NewsPicks, Google News, NYT), looking to satisfy my need to feel relaxed. Not working, as I am not looking for another news article.

I decide to do some meditation with Insight Timer. Feel refreshed afterward.

10:30p.m. — I read Why We Sleep by Matt Walker. I learned about him through a podcast 10% Happier and became interested in his research.

11:30 p.m. — I do a daily meditation with the 10% Happier App. They are running a 21-day New Year Meditation challenge. It’s fun and I get a sense of accomplishment each time I complete a session.

11:45 p.m. — I go to sleep listening to a podcast. My current go-to is the Kitchen Counter podcast.

So that is it for today!

I will keep a log for a week and reflect on my media consumption, and the Jobs I am trying to get done.

Yuzuha is a journalist at NewsPicks in Japan. Her works have also been published in Reuters, BBC and ABC among others.